This is a data visualisation that’s projected onto a blank wall in the Sony Music UK office.
It shows the volume of Tweets for each Sony artist over the last 24hrs (updated hourly on a rolling basis).
It’s a pretty crappy lo-res video obviously, but that’s the best my Android phone could manage.
I like it. It’s an attempt to get people to think about metrics other than unit sales. Quite interesting building the search queries for each artist- it’s easy to get data contamination for any band names which are relatively generic terms. Eg, we had to exclude ‘The Script’ altogether because there were too many tweets about the script of show x, film y, etc. Gossip ranked high until we filtered out all instances of ‘gossip girl’. And Slayer came in high until we filtered for ‘buffy’…
Commissioned by me, designed and built by Kleber
