Oct 29 2009
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Trending topics algorithm
I’m sure there’s more to Twitter’s algorithm for trending topics than sheer volume, but if anyone’s interested: Michael Jackson has been referenced in around 25,000 tweets per 24hrs, while he’s been trending this week.
Presumably there’s some weighting for the tweeting users’ influence, the % of retweets and so on.
Anyway, not that it matters much- as this article on hubspot explains, being a trending topic isn’t actually useful for marketing purposes; it doesn’t particularly drive followers.
